Mastercard’s new nameless logo - the next Nike swoosh?

January 17, 2019
Nick Prescott
Managing Director

Great opinion piece from Michael Johnson as Mastercard joins an elite group of symbol-only North American companies, namely Apple, Target and Nike.

Read the article in Design Week

Fascinating to see how little the now iconic symbol has actually evolved over the last 50 years, and to think this logo started life as a scribble on a designers desk.
It's creator (unsure who) could have easily dismissed it at the time for lacking imagination, or out of fear that a less-informed client may think it too simple, even lazy.

Mastercard's brand mark evolution is nicely documented here

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