Observational intelligence. Creative brilliance. Strategic nous. We could pull off an epic bank heist. But we’re sticking to the straight and narrow, shaping brands instead. At least for now.
As a kid I built lego brick spaceships to destroy baddies and conquer alien worlds. Bigger and better each time - using every brick I had, even the odd ones that didn't match. I spent hours tracing with grease proof paper from the kitchen too, drawing and colouring in like nothing else mattered. My felt tips always dried up because I left the damn lids off. It was always about losing myself in the story, the fantasy I could create in my head and live out through the things I made. That desire to make things and create ways to bring ideas to life is what still drives me today. It's embodied in what I've spent over 20 years calling work. With my team at Bravedog I'm still inventing, creating and shaping stories how we think they should be told. Got any lego?
I approach design analytically. I find myself rationalising each detail, willing it to have a purpose in life... OCD perhaps?
I've been fortunate to work for some fantastic agencies; on brands like ASOS.com, Debenhams, Butlins, Alzheimer’s Society, British Horse Racing, and Which?.
Outside of studio life I keep myself busy re-developing my family home, a completely blank canvas limited only by my own imagination and my wife’s threshold for dust. I’m also trying very hard to be the best husband and dad I can be – my toughest brief to date but the most fulfilling.
I love people, so throw me in a room of strangers & I’m in my element, I’m the only one here who enjoys 7am networking events!
My career started in Media Planning in the 90’s where I worked at various big London agencies working with some famous brands like Nike, Starbucks, Nescafe & Mars. This was excellent experience into the world of advertising though I prefer working in a small agency where I can add value & do really meaningful work with smaller clients.
I embrace a challenge, so when I’m not at Bravedog I’m usually training for a marathon & hanging out with my family too; I have a husband, 3 kids & a dog called Peggy, they definitely keep me super busy!