Ideas, insights, opinions and blurry eyed Sundays.

2.10.2026

Branding Isn’t About Being Liked. It’s About Being Chosen.

Too many brands aim to be liked instead of chosen. Real branding isn’t about approval, aesthetics or trends – it’s about clarity, confidence and commercial impact.

Clicks Are Cheap. Trust Is Everything.

Performance marketing drives clicks. Brand trust drives growth. The smartest brands are shifting back to long-term strategy.

Your Logo Is Not Your Brand (And It Never Was)

A new logo will not fix your brand. Real transformation starts with positioning, strategy and clarity before design ever begins.