Ideas, insights, opinions and blurry eyed Sundays.

1.29.2026

A new logo will not fix your brand. Real transformation starts with positioning, strategy and clarity before design ever begins.

As global branding becomes generic, local identity is emerging as a premium asset for trust, authenticity and long-term brand value.

AI is not replacing designers. It is exposing lazy creativity and elevating strategy, taste and decision-making as the real value drivers.