Ideas, insights, opinions and blurry eyed Sundays.

1.6.2026

New Year Ambition vs Old Brand Limits

For B2B SMEs, the New Year is the ideal time to align brand strategy, identity and websites with ambition. Reset perception, strengthen credibility and be ready for an early spring relaunch.

Why Good Design Is Rare

Good design is not rare because of a lack of talent, but a lack of thinking. When strategy is sidelined and comfort wins, clients end up paying for work that exists but does nothing.

Building Brand Resilience Through Digital Transformation

Digital transformation does not fail because of technology. It fails when brands forget who they are. The most resilient brands are not the most digital, but the most adaptable, aligning strategy, culture and experience as change accelerates.